“Take the best and make it better, only then is it just good enough”
Our philosophy hinges on three core principles which are briefly elucidated here:
We develop our products by first identifying the key parameters that guarantee excellent performance and thereafter use this information to architect solutions. Through minimalism, our products lay emphasis on simplicity and functionality while exhibiting aesthetic forms.
In the age of mass production, handcrafting is still prestigious due to the skillfulness and irreplaceable personal touch of the maker. We tend to modify prefabricated parts to precise tolerances through several processes including cutting, trimming, and sanding. Certain parts are fabricated by delicately transforming raw materials through one or a combination of drilling, laser cutting, and 3D printing. For instance, MINI consists of 26+ parts (or 113+ individual components) which make up the enclosure, air exchanger, fan sub-assemblies, and electrical unit. While these parts may be prepared by multiple team members, the final assembly of the product is performed by one technician.
Research and Development
Our research and development methodology involves developing scientific models that provide valuable information for prototyping. Thereafter, experimental testing is conducted to assess the thermal, fluid flow, acoustic, and structural performance of our prototypes. We also engage in ongoing experimental development to ensure that timely refinements are performed to optimize existing products as new products are being developed.